Here is some gossip for you. Why did Rodney Wills leave HPI to join Axial? Okay, so it’s not really gossip! He was offered the position of Global Marketing Director at Axial, a promotion that he couldn’t refuse. After five years at HPI as Marketing Manager Rodney will now bring his experience in publishing, marketing and event management to Axial.
Here is what he said about the new opportunity:
Axial is the market leader in the rock crawling segment. Not only do their amazing products provide great detail and workmanship, but they also understand that the RC lifestyle is much more than just producing product; the SCX10 line has really peaked my interest also because of how its full scale realism is continuing to drive the market. Now that I am a part of the Axial team, I am looking forward to growing with the company and making their brand as great and fun as their products.
As someone with a degree in marketing and interested in RC, I can’t even imagine how cool this position would be. JEALOUS! This guy has tons of experience in various industries including automotive, snowboarding, skate and surf which make him the perfect person to direct all of Axial’s Global Marketing endeavors.